What they ask, and what actually sold
A developer’s advertised price is a claim by a seller about a sale that has not happened. A Dubai Land Department record is a price somebody paid. Both are useful; they are not the same thing, and this site never blends them.
Advertised prices as of August 2026. Recorded sale prices are typical prices , or the cheapest quarter where the developer quotes a “from” price, from Dubai Land Department records in the 24 months to 7 October 2026.
Projects with an advertised price
12
Comparable to recorded sales
8
Typical gap
-2%
the middle of 8 projects' gaps, each on its own basis (entry level or typical price)
How the comparison is made, and when it is withheld
Advertised figures are collected from developers’ own websites and never enter any typical price, trend or yield anywhere on Keyva. Where a developer quotes a “from” price it is compared against the cheapest quarter of recorded sales rather than the typical price, so both sides describe the entry level, and only against the same size of home — a two-bedroom starting price set against a tower of one-beds reports the unit mix, not the pricing.
And only against the same kind of purchase. A developer sells its own unbuilt homes, so an advertised price is set against other off-plan sales rather than against resales of finished homes — a unit bought on a floor plan with three years of construction ahead of it is not the same product as one you can walk through and let next month.
A project with an advertised price but no percentage beside it is one where that test failed. The price is still shown, with what actually sold, so you can see both without us claiming a comparison we cannot make honestly.
The two sides are not from the same instant and cannot be. An advertised price is a claim made on the day it was captured; the recorded side is the middle of what was recorded over the 24 months to 7 October 2026, a period long enough to give projects that sell less often a fair number of sales to go on. Both dates are stated above the table so you can judge how far apart they are rather than assume they match.
Cheapest quarter actually sold · off-plan · this project
AED 860,000
from 269 recorded sales in the 24 months to 7 October 2026
Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside the typical price would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.
Cheapest quarter actually sold · off-plan · this project
AED 614,962
from 123 recorded sales in the 24 months to 7 October 2026
Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside the typical price would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.
Cheapest quarter actually sold · off-plan · this project
AED 929,250
from 43 recorded sales in the 24 months to 7 October 2026
Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside the typical price would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.
Cheapest quarter actually sold · off-plan · this project
AED 910,000
from 50 recorded sales in the 24 months to 7 October 2026
Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside the typical price would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.
Cheapest quarter actually sold · off-plan · this project
AED 1,977,870
from 444 recorded sales in the 24 months to 7 October 2026
Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside the typical price would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.
Madinat Dubai Almelaheyah · Danube Properties Development L.L.C
Studio— the smallest this project offers
Cheapest quarter actually sold · off-plan · this project
AED 1,353,150
from 486 recorded sales in the 24 months to 7 October 2026
Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside the typical price would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.
Palm Deira · Mill Hill Riviera Development L.L.C
2 bedroom— the smallest this project offers
Cheapest quarter actually sold · off-plan · this project
AED 2,175,000
from 21 recorded sales in the 24 months to 7 October 2026
Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside the typical price would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.
Cheapest quarter actually sold · off-plan · Palm Deira
AED 4,200,000
from 884 recorded sales in the 24 months to 7 October 2026
Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside the typical price would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.
Tecom Site A · Danube Properties
Actually sold · this project
no comparable sales
Wadi Al Safa 3
Cheapest quarter actually sold · off-plan · this project
AED 1,150,000
from 12 recorded sales in the 24 months to 7 October 2026
Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside the typical price would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.
Dubai South
Cheapest quarter actually sold · off-plan · this project
AED 1,192,700
from 76 recorded sales in the 24 months to 7 October 2026
Both sides are entry-level: an advertised “from” price against the cheapest quarter of what actually sold. Setting a starting price beside the typical price would compare the smallest unit on offer with the middle of a mixed bag, and read as a far larger gap than really exists.
Dubai South
Actually sold · this project
no comparable sales
Dubai Land Department · recorded sales Registered DLD sales on the recorded side · medians, not estimates. File dated 8 Oct 2026 · synced 8 Oct 2026.