Prime Views
بريم فيوزPRESCOTT REAL ESTATE DEVELOPMENT L.L.C · Home sales since 2017 · mostly resales in the 12 months to 6 Oct 2026
The Land Department’s record
completed per the Land Department · 100% complete · buildings · 153 units · 1 building · DLD target completion March 2021
Registered developer: PRESCOTT REAL ESTATE DEVELOPMENT L.L.C (DLD no. 1207)
Master developer: MEYDAN GROUP (L.L.C) (DLD no. 1181)
Escrow account with Mashreq Bank · Zoned by Dubai Municipality
From the Land Department’s projects file, file dated 15 June 2026.
Rents recorded under Meydan Racecourse Community
Typical yearly rent of AED 97,000 across 1,859 tenancies recorded in the community over the last 12 months.
This is the community’s figure, not this project’s.
Dubai Land Department · rent contracts Ejari (Dubai's rent registration system) contracts · agreed rents, not advertised ones. File dated 10 Oct 2026 · synced 11 Oct 2026.
1 sale: AED 1,195/sqft
1–7 Oct 2026 · 1 home sale
+17.1%
Nov 2021 to Jun 2025, scaled up to a year
52 months
Recorded home resales here fall in 52 months, Mar 2021 to Oct 2026. The growth beside this is drawn from the months with 5 or more of them; a figure for what they will do next is a scenario you set on the returns page.
Dubai Land Department · recorded sales Sales on record with the Land Department · typical prices, not estimates. Half of the sales were above a typical price, half below. File dated 8 Oct 2026 · synced 8 Oct 2026.
What would this size cost?
Enter the size from the brochure or the floor plan. We price it against what homes of that size actually sold for in Prime Views — not an asking price, and not this project’s overall typical price, which mixes every size together.
Dubai Land Department · recorded sales Sales on record with the Land Department · typical prices, not estimates. Half of the sales were above a typical price, half below. File dated 8 Oct 2026 · synced 8 Oct 2026.
Price per sqft trend
Dubai Land Department · recorded sales Sales on record with the Land Department · typical prices, not estimates. Half of the sales were above a typical price, half below. File dated 8 Oct 2026 · synced 8 Oct 2026.
What it returns
A year of rent compared with what completed homes of that size actually sold for in Prime Views over the same twelve months. Prices are this project’s own recorded ready-home sales. Off-plan sales are left out because rent is paid on built homes. Rents marked this building are new rent contracts recorded in Prime Views itself. The rest are homes of the same size in Meydan Avenue, used where Ejari did not name the building. A red (i) marks a figure that rests on few records, with how many.
| Size | Price now, ready homes | Rents for | Yield before costs | Ready sales, 12 months |
|---|---|---|---|---|
| 1 bed | AED 1.28M | AED 84,773/yrthis building · 46 new lets | 6.6% | 8 |
| 2 beds | AED 2.01M1 sale | AED 130,000/yrsame size in Meydan Avenue · 261 new lets | 6.5% | 1 |
Reserve fund: AED 1.5/sqft of the AED 15.5/sqft recorded for 2026.
Yield before costs: a year of rent as a share of the price.
Dubai Land Department · recorded sales Sales on record with the Land Department · typical prices, not estimates. Half of the sales were above a typical price, half below. File dated 8 Oct 2026 · synced 8 Oct 2026.
Dubai Land Department · rent contracts Ejari (Dubai's rent registration system) contracts · agreed rents, not advertised ones. File dated 10 Oct 2026 · synced 11 Oct 2026.
Dubai Land Department · association budgets Owners' association budgets, as recorded · a budget figure, not a price. File dated 22 Sep 2026 · synced 24 Sep 2026.
Common questions about Prime Views
Is Prime Views selling off-plan or as resales?
0% of the 9 home sales recorded in Prime Views in the 12 months to 6 Oct 2026 were off-plan, and the rest were recorded as existing property rather than off-plan. That period ends at this project's own newest recorded home sale rather than today, so a development that finished selling years ago still reports the year it was actually trading.
When did Prime Views start selling?
The Land Department's register holds 234 home sales in Prime Views. The earliest was recorded in Dec 2017 and the newest in Oct 2026. That is when a home sale here was first recorded. It is not the same as when the project launched or completed: the register of sales carries no build date, so we do not publish one.
Due diligence
Price vs. Meydan Avenue typical price
—
Too few sales for a comparison. 1–7 Oct 2026: here 1 sale: AED 1,195/sqft against Meydan Avenue AED 3,445/sqft · 64 sales.
Developer track record
4,212 recorded sales
Matched to PRESCOTT REAL ESTATE DEVELOPMENT L.L.C, across the 5 companies Keyva groups under that name, Jun 2008 to 7 Oct 2026.
7 completed · 7 off-plan/in progress
Full track record →Verify before you commit
Permit, title, broker license, escrow — the free checks you can run yourself.
Verification guide →Dubai Land Department · recorded sales Sales on record with the Land Department · typical prices, not estimates. Half of the sales were above a typical price, half below. File dated 8 Oct 2026 · synced 8 Oct 2026.
Dubai Land Department · project register The Land Department's project register · the status as the developer recorded it. File dated 15 Jun 2026 · synced 26 Sep 2026. The file date is the date carried on the rows themselves; the sync is when Keyva last loaded that file.
Dubai Land Department · developer register The Land Department's developer register. File dated 1 Oct 2026 · synced 3 Oct 2026.
Handover competition
Low competitionWhen Prime Views handed over in March 2021, no other project in Meydan Avenue had a handover date on record within six months either side — a reference point for how crowded that period was. The Land Department's projects file of 15 Jun 2026 lists 19 other projects in Meydan Avenue as not yet finished.
Dubai Land Department · project register The Land Department's project register · the status as the developer recorded it. File dated 15 Jun 2026 · synced 26 Sep 2026. The file date is the date carried on the rows themselves; the sync is when Keyva last loaded that file.
What's around this property
Transport, schools, healthcare, and daily essentials within 3 km.
2.6 km
Hartland International School
215 m
Grand Fresh
Schools
- Hartland International School2.6 km
- North London Collegiate School2.7 km
Supermarkets
- Grand Fresh215 m
- Fair Mart436 m
- Spinneys609 m
- allday2.1 km
Parks
- Polo Residence Park589 m
- The Square2.0 km
- Al Quoz Pond Park2.7 km
- Nad Al Sheba Park3.1 km
Mosques
- مسجد خديجة الكبرى2.4 km
- Masjid Khadija Al Kubra2.4 km
Straight-line distances — actual walking or driving routes will be longer. Measured from this project's own mapped location. Places data from OpenStreetMap.
Building in this project
Priced from each tower’s own recorded sales, rather than the project’s typical price above.
Dubai Land Department · building register The Land Department's building register. File dated 5 Oct 2026 · synced 5 Oct 2026.
Dubai Land Department · recorded sales Sales on record with the Land Department · typical prices, not estimates. Half of the sales were above a typical price, half below. File dated 8 Oct 2026 · synced 8 Oct 2026.
Other projects in Meydan Avenue
Each price is the project’s newest month with 5 or more recorded home sales, from Oct 2025 to 7 Oct 2026. Priced projects first, then the most home sales from Nov 2025 to 7 Oct 2026, then A–Z. Where a project has no month with that many, its newest month with any sale is shown instead, with a red (i) and its count.
Unknown developer
Mar 2026 · 5 home sales
IGO PROPERTY DEVELOPMENT L.L.C - FZ
Apr 2026 · 63 home sales
N A A S REAL ESTATE DEVELOPMENT L.L.C
Jan 2026 · 10 home sales
NURI REAL ESTATE DEVELOPMENT L.L.C
Apr 2026 · 5 home sales
Griffin Real Estate Development L.L.C
Nov 2025 · 6 home sales
Dubai Land Department · recorded sales Sales on record with the Land Department · typical prices, not estimates. Half of the sales were above a typical price, half below. File dated 8 Oct 2026 · synced 8 Oct 2026.
Seen a listing for this?
Put the asking price beside what comparable homes actually sold for, and check the agent against the Land Department’s register of licensed brokers. Free, no sign-in.
Buying in Prime Views?
Everything above is free and stays free. What this page cannot tell you is what your unit is worth — the typical price here covers every size at once, and a two-bedroom can be 1,062 or 1,558 sqft. Our report matches comparable sales to one unit's size, and adds the three checks that need a person to look things up in the Land Department's own systems on the day: the agent's licence, the project's escrow, and its registered status.